My Role
My Role
Product Design
Product Design
Duration
Duration
1 Month
1 Month
Tools
Tools
Figma
Figma
Framer
Framer
Illustrator
Illustrator
Discover
Discover
Project Scope
Project Scope
A strong photography brand needs more than talent, it needs a platform. BluFrame had the work, but lacked the structure to present it effectively online
A strong photography brand needs more than talent, it needs a platform. BluFrame had the work, but lacked the structure to present it effectively online
Why it matters
Why it matters
Without a clear digital identity, BluFrame risked losing credibility with potential clients and collaborators. A well-designed, branded experience was essential to help them stand out and grow their business.
Without a clear digital identity, BluFrame risked losing credibility with potential clients and collaborators. A well-designed, branded experience was essential to help them stand out and grow their business.
Target Audience
Target Audience
From intimate ceremonies to grand celebrations, BluFrame Studios specializes in photography for New Jersey residents aged 18-40 who refuse to settle for amateur shots of their once-in-a-lifetime moments.
From intimate ceremonies to grand celebrations, BluFrame Studios specializes in photography for New Jersey residents aged 18-40 who refuse to settle for amateur shots of their once-in-a-lifetime moments.
Solution
Solution
Deliverables
Deliverables
Through competitive analysis and user research, I developed three core deliverables that directly address BluFrame's challenges
Custom Website
Custom Website
A cluttered, confusing website would have cost BluFrame countless potential clients who expect instant clarity. I designed a clean, conversion-focused experience that eliminates friction and makes the path from discovery to booking effortless.
A cluttered, confusing website would have cost BluFrame countless potential clients who expect instant clarity. I designed a clean, conversion-focused experience that eliminates friction and makes the path from discovery to booking effortless.
Brand Logo
Brand Logo
The logo combines a navy blue circle representing community and connection with a clean square framing that conveys reliability and resembles a camera. The sophisticated typography reinforces trust while the circular element symbolizes the inclusive.
The logo combines a navy blue circle representing community and connection with a clean square framing that conveys reliability and resembles a camera. The sophisticated typography reinforces trust while the circular element symbolizes the inclusive.
Responsive Design
Responsive Design
In a generation that expects instant mobile experiences, a non-responsive site would have screamed 'outdated'. I built mobile optimization that works flawlessly and reinforces BluFrame's modern, professional image across every device.
In a generation that expects instant mobile experiences, a non-responsive site would have screamed 'outdated'. I built mobile optimization that works flawlessly and reinforces BluFrame's modern, professional image across every device.
Conclusion
Conclusion
Next Steps
Next Steps
Through competitive analysis and user research, I developed three core deliverables that directly address BluFrame's challenges
Through competitive analysis and user research, I developed three core deliverables that directly address BluFrame's challenges
Key Takeaways
Key Takeaways
Working on BluFrame Studios helped me understand that branding is more than just design, it is about building credibility and helping a business stand out in a competitive space. I approached every design decision with the client’s goals in mind, which allowed me to create something both functional and visually aligned with their brand.
This project also pushed me to grow beyond design. I developed a marketing strategy that helped me secure a client in person and opened the door to more opportunities. I created a subscription-based maintenance plan to support the site long-term, and I’ll be running user tests to identify areas for improvement specifically task completions times and bounce rates. This experience gave me real-world insight into balancing creative direction with business thinking.
Working on BluFrame Studios helped me understand that branding is more than just design, it is about building credibility and helping a business stand out in a competitive space. I approached every design decision with the client’s goals in mind, which allowed me to create something both functional and visually aligned with their brand.
This project also pushed me to grow beyond design. I developed a marketing strategy that helped me secure a client in person and opened the door to more opportunities. I created a subscription-based maintenance plan to support the site long-term, and I’ll be running user tests to identify areas for improvement specifically task completions times and bounce rates. This experience gave me real-world insight into balancing creative direction with business thinking.
